Hello everybody!

I hope you’re feeling fine, and everything goes well for you. The second semester of my school started this Monday and I’m feeling motivated at the moment. I have been to London for one week and I had so much fun during my trip. I’ll write a blog post about my London Adventure; stay tuned!

Today, I’ll be sharing with you guys an amazing article written by Brigitte Evans ( you can reach her from here ) This is going to be the second guest post on my blog and I’m pretty excited about it. She has written about the beauty standards in our world and if it’s going to change this year. I found this topic really interesting, I hope Y’all also like it. Don’t forget to comment your thoughts down below.

Will Global Beauty Standards Change in 2018?

If you looked at a fashion magazine a decade ago, most of the models you’d find on the cover would fit under certain categories: very skinny, tall but not too tall, blonde, and white. Those who were exposed only to the media and the insane fashion industry standards came to believe that there is only one way to be beautiful, only one type of attractive and if you didn’t fit in there, you simply weren’t good enough.  Luckily, the tides are shifting, the public opinion is changing, and we’re slowly embracing variety. The Western ideal is no longer the only one in our minds, and young men and women around the globe can look forward to now being included more than they ever were.

Makeup and inclusivity

One of the most recent indicators that the beauty industry is becoming more inclusive is actually the launch of Tarte’s new Shape Tape Foundation. One of the most anticipated events for several months ended up being one of Tarte’s biggest flops as a company. Why? It’s not because the foundation itself is bad, no – it was because their shade range is absolutely terrible. With fifteen shades and only three of those to pander to the skin tones of women of color, the consumers were annoyed and disappointed.

Compare that to Rihanna’s launch of Fenty Beauty makeup line that came out with forty shades right from the start, and the praise she constantly gets for making makeup available to all races and skin tones, you can understand how things are changing. Simply put, consumers will no longer stand for it. We want more people to be included, we want everyone to be represented, and the industry is now being forced to listen.

Plastic surgery gets a new reputation

Long considered as something only shallow people undergo, plastic surgery is slowly starting to enjoy a much better reputation. Rather than something that will be judged and mocked, it now boils down to this: personal choice. If having a smaller nose will make you feel happier in your own skin, then why would anyone nag you about that? Victims of

accidents and people with physical disorders that make them feel insecure are also better represented, and you can do anything from reconstructive surgery for tuberous breasts, to fading out scars and hyperpigmentation. It’s your personal choice whether you want a cosmetic procedure or not and people are becoming aware of that.

Different role models

While Hollywood used to be the one place that we looked at to find beauty, now that social media is on the rise, we have new influencers. From YouTube beauty gurus to Instagram stars, more people now have the opportunity to spread their message or show us their aesthetics, so we have access to a lot more variety that Hollywood-specific beauty.

Ideal beauty around the globe

The Western standards of beauty have always been considered to be global, but in truth different countries have very different ideas of what pretty looks like. For example, full figured women are much revered in Western Africa, and in Ethiopia body marks and scars are considered very attractive. From small statures of Eastern Asians, to impossibly tall people from Netherlands, height preference varies through the world, and so does skin, eye, hair color, and the way we dress, do our makeup, and how we act. The planet is simply too varied, filled with people who are so different from each other, for one single type of beauty to be considered the only one.

Beauty and gender

If you’re a woman, being beautiful was kind of considered to be your job. You had to spend time, effort, and money to maintain a certain appearance, and the same kind of things were not expected of men. Now, things are becoming slightly more balanced. Gender norms are shifting and both men and women have more freedom to choose how they want to look and set their own goals.

It’s also worth noting that the world is distancing itself from the idea that beauty equals worth. There are many ways to be attractive, there are varied tastes that consider different things to be pretty, and there’s also the fact that no one really needs to be beautiful to be considered a good, valuable person. Enjoy your beauty in your own way, support stars and role models that actively fight to represent others, and enjoy a better, more inclusive world.

Thank you so much, Brigitte, for this interesting & amazing article.I think everyone should get a lesson from this and get ideas about beauty standards that’s been going on in our world.

See you soon!






2 thoughts on “Will Global Beauty Standards Change in 2018?”

  1. Absolutely love this post! Everything you said is true, this generation is much more accepting and growing everyday to equal rights, gender equality and so on! It’s such a beautiful thing to see but sometimes I think with social media, there comes a bad side which is judgement and pressure – hopefully this will start to see better days too! Thanks for sharing!

    Phoebe x


    1. Thank you so much for your nice comment! I really love reading other people’s opinions. I totally agree with you. Social media comes not only with benefits but also with downsides.
      Much love,
      Sima xx

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